Sunday, September 8, 2013

5 Tips to Stay Protected from Google Penguin Updates

If you are having nightmares about Google Penguin down ranking your website, you should know that it is not too late for cleaning up your webpage. You can do this with proper blog management. And, if you think, you don’t have the time for it; don’t fret because you can always hire a service that will do it for you. But, before you take the plunge and commit to a blog management plan there are a couple of things you need to get straight. 

Blog management can do a lot for you but, what is it that you need to prevent the Penguin from taking over? Make sure you have the right damage control plan ready and if you don’t, here are a few pointers that can help. 

Tips to Stay Protected from Google Penguin Updates

1. Revise content 

The content on your blog is its bloodline. If the content it bad, the blog has no chance of surviving. So, the first task, you need to take on the blog in order to implement blog management, is review the content on your website and make formal changes to it. If you think this is too much of a task for you, hire an expert. The person who is assigned to your blog will first study your business needs and then design content that is original, helpful and SEO centric at the same time. 

2. Focus on variety

It is a good idea to have different categories on your blog. Have content posted that covers variety of niche. This tactic gives more exposure to your blog and also will increase the customer base and brand awareness. Use interesting headlines to capture the attention of your readers. It’s a known fact that any controversy or question often draws more attention.

3. Use the right keywords

You might have already paid attention to this aspect but, if you fear the Penguin, it is obvious that what you did didn’t quite pay off. So, as a part of blog management, make sure you take a look at your current keywords and see how current they are to your business needs. Also, make sure that you don’t use your keywords more than the standard just to get more traffic to your website. Keyword stuffing is not only a banned SEO technique, it will render permanent damage it you are not careful.

4. Blink link 

This is another part of blog management. Placing links strategically on your website is good but, don’t overdo it. Don’t let your readers come across a link after each blink. It is not only annoying but, also a serious SEO blunder.

5. Use Author Rank Power

We all know that author rank is the latest trend for this year. Always have author bylines at the end of each post. This not only earns the trust of your readers, also Google gives more preference to such posts. Your webpage gets more visibility on the google search results owing to this.
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